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Brian Balfour dissects the growth dynamics behind why most companies struggle to expand into new market tiers. - the four "Fits" you need to grow a venture-backed business - examples from SaaS, E-comm, and other categories - the "Fits" should never be silo'd and aren't static - the right way to maintain your Fits on an ongoing basis

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    Anuj Adhiya

    over 3 years ago #

    @bbalfour This series was pretty eye opening for me.
    I especially like the bit about channels being determined by your model.
    I found that aspect to a great companion piece to your post from a few years back on choosing acquisition channels (https://growthhackers.com/articles/5-steps-to-choose-your-customer-acquisition-channel/)
    I wonder if the channel matrix in the post could do with an update to include an input for "Model".
    Plugging in your model would then automatically help deprioritize/eliminate certain channels and bring the most important ones into focus even more easily.