At most organizations, sales and marketing teams don’t get along.
It’s a constant battle of playing the blame game.
Common things Salespeople say:
“I can’t hit my numbers because marketing didn’t drive us enough leads”
“The inbound lead quality is horrible. I’m wasting my time calling prospects that aren’t even remotely interested in what we do”
“We can’t close deals because all of our sales material is outdated, why hasn’t the marketing team updated them yet?”
“Maybe if marketing spent less time on social media, then we could actually hit our numbers”
Common things Marketers say:
“Their job is so easy, we’re essentially handing them deals that are ready to close, and they still can’t even close them.”
“The sales team isn’t following up with their leads in a timely manner, that’s why we’re not hitting our quarterly targets.”
“Our sales team doesn’t even fully understand the product or what we’re selling”
“I don’t even think sales fully understands what we do on a daily basis. They think we just play around on Facebook all day.”
But for an organization to successfully grow, sales and marketing need to be on the same page. They need to be working together towards a common goal.
In this post, I share some reasons why sales and marketing don’t get along, and then share some ideas on how to go about solving this challenge.