Leave a comment

We're all used to thinking in terms of the funnel: AARRR but we know deep down that they're oversimplified. So what do we do about it and is this simple model keeping us from growing our business?

  • DS

    Danavir Sarria

    over 2 years ago #

    GREAT read!

  • AB

    Alex Birkett

    over 2 years ago #

    Love this idea. It's not surprising we simplify things, and I think it's beneficial to do so sometimes (Like you quoted, “All models are wrong, but some are useful.”).

    But this tornadoes concept is enlightening, and I think more accurate most of the time.

    • SM

      Shanelle Mullin

      over 2 years ago #

      Agreed. Linear funnels aren't dead, but using them is certainly something optimizers should be doing with great care.

  • SM

    Shanelle Mullin

    over 2 years ago #

    Really looking forward to everyone's opinion on this topic. Are linear funnels a thing of the past?

  • DS

    Daniel Smith

    over 2 years ago #

    Great read and a similar concept to a model we created for our company.

    We call it decerrs (pronounced like all hands on deccers) and we created it as a compliment to the pirate metrics as a growth planning tool.

    It stands for:

    Discovery, Exploration, Conversion, Experience, Retention, Revenue, and Shareability (The Network Effect)

    There's a free downloadable PDF for the Growth Hacking Canvas we created available under the CC license here: http://startupstudio.se/the-lean-growth-canvas/

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
50
50