I think the obsession for getting subscribers in the content marketing world is pointless.
Be it subscriptions for blogs, podcasts, so on and so forth.
The majority of people who read your content, be it a blog post or a whitepaper on your website’s resource section, aren’t your regular website visitors.
Instead, when they are looking to find a solution to their problem or researching on the topic, they end up landing on your article or web page.
Research shows that only 17% of visitors return to the same website to consume more content—even for some of the most successful blogs in the SaaS world.
That means these sites get 83% new visitors every month.
What does that tell you?