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I think the obsession for getting subscribers in the content marketing world is pointless.
Be it subscriptions for blogs, podcasts, so on and so forth.
Here's why:

The majority of people who read your content, be it a blog post or a whitepaper on your website’s resource section, aren’t your regular website visitors.

Instead, when they are looking to find a solution to their problem or researching on the topic, they end up landing on your article or web page.

Research shows that only 17% of visitors return to the same website to consume more content—even for some of the most successful blogs in the SaaS world.

That means these sites get 83% new visitors every month.

What does that tell you?

  • SJ

    Steve Johnason

    about 1 month ago #

    Full marks to you for this very beautiful article. There is no point getting enamoured with the numbers & joining the bandwagon. One needs to reconcile between the "audience" and the "value". Once achieved, retention would happen seamlessly....

  • AM

    Aarthi Man

    about 1 month ago #

    A mere 17% is a surprising stat! I'm going to read the entire piece right away :)

  • DG

    Dana Gore

    about 1 month ago #

    Loved this, and so true. For the most part, I visit sites with content specifically talking about what I need to know at the moment. Organic, tailored to me specifically.

  • HS

    Hardik Shah

    about 1 month ago #

    I think its time content creators should start working on value!!