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Effective marketing analytics starts with quality data. After all, the quality of your reports on key performance indicators (KPIs) and the management decisions you make based on them directly depend on the completeness and reliability of the data you collect. Poor quality data is the first reason for poor business decisions, due to which businesses lose time and money.

In this article, we explain how to use OWOX BI to collect complete user behavior data from your website and complete cost data from advertising services at minimal cost.

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