If you run a website or blog, chances are you’ve been hearing a little about Google’s new image format, WebP.
While most developers are just starting to make a buzz about it, WebP has actually been around since 2010.
So what makes it such a big deal now?
Well, since Google has implemented their mobile-first indexing strategy, making your site as fast, smooth and mobile-friendly has become ultra-critical for SEO, even more than before – and one of the best ways to make your site feather light even with large, beautiful images is… you guessed it, WebP.
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