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If you run a website or blog, chances are you’ve been hearing a little about Google’s new image format, WebP.

While most developers are just starting to make a buzz about it, WebP has actually been around since 2010.

So what makes it such a big deal now?

Well, since Google has implemented their mobile-first indexing strategy, making your site as fast, smooth and mobile-friendly has become ultra-critical for SEO, even more than before – and one of the best ways to make your site feather light even with large, beautiful images is… you guessed it, WebP.

  • DG

    Dana Gore

    4 months ago #

    Much needed info here. Slow loading sites are a problem for so many reasons. I know how important it is to compress images to keep your sites lightweight, so any tool that helps us do this with as much ease as possible is an asset. Thanks for sharing this :)

  • LS

    Lisa Sicard

    4 months ago #

    Hi Erik, Thanks for this one. I wondered what these images on my blog were for as I have that image optimizer plugin :) Glad to know it helps with the website speed which is so important today! Google really is giving sites with high loading times a bad time. Glad these image will help!

  • JH

    Joy Healey

    4 months ago #

    Thanks for warning us about yet another hoop for website owners to jump through - but this time I'm pleased to see that there is an easy solution for WordPress users :-)
    Great share Erik.

  • BM

    Barry Moore

    4 months ago #

    excellent advice on WebP, thanks

  • LR

    Lorraine Reguly

    4 months ago #

    Like many of my blogger-friends, I am a WordPress user and slow loading sites are always an issue.
    Thankfully, solutions and plugins exist to help us with our images!
    Thanks for a great share!

    • WB

      Wyatt Benno

      4 months ago #

      Same here. Every time I see a Wordpress site with too many plugins, they seem bogged down.

  • RB

    Richard Brubaker

    4 months ago #

    That is good information. Thanks for sharing.

  • YS

    Yuyu Salim

    3 months ago #

    I've heard about the file size reduction of WebP compared to JPEG but surprised it can go up to 80% reduction.

  • DG

    Darragh Grove-white

    3 months ago #

    Saving and looking forward to reading later!

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