Marketers possess knowledge of their companies, marketing strategy, psychology, and conversion rate optimization - yet the chances of a marketer creating a winning version of an A/B test is about 10-15% of the time.
Because the secret to creating a winning A/B test is all in the process. It isn't about updating photos, videos, or colors - it's about understanding why and how your ideal customers do or don't take action.
So if you want to win at A/B testing all of the time, talk to your customers.
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