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Two things; creating content is hard and time-consuming, and people trust people more than you talking about your own stuff. As a result, companies should start to embrace User Generated Content as part of their content marketing strategy to help build relationships with their audience and at the same time the consumer ends up stepping into the role of the advertiser by creating lots of content. A win-win for your company, so what are you waiting for? Still not convinced? Try reading this article.

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