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Most successful companies reach out to their audience through targeted online advertising.

Even with targeted advertising, finding the right audience, launching a successful online ad campaign, and adjusting it can be a chore.

With a demand-side platform (DSP), companies and brands can easily boost their marketing efforts and increase ad performance. In this article, we’ll discover how businesses can benefit from using a DSP in their digital marketing strategy. But first, let’s get into what programmatic advertising is and how it works.