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Yasmeen Turayhi, former Global Product Marketing Lead at AdRoll and Reforge Growth Series alum, digs into a topic that seems to trip up a lot of companies - product marketing. Based on her experience of taking 200+ products and features to market, Yasmeen walks us through her process for working with companies, and explains what they get wrong when it comes to product marketing. In this post, she sheds light on how product marketers and companies can avoid common pitfalls, and increase the probability of successfully driving market adoption for their products.

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