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Digital marketers are in the best position to build software on top of the advertising platforms like Google and Facebook. This post is an explanation of why that is and how we took advantage of the opportunity at Growth Pilots.
Insightful post, Soso.
"In fact, it’s great validation for us when the platforms improve or build something that our software does because then we know we are on the right track in our optimization workflow" - Absolutely, you're ahead of the curve. Love it!
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