I’ve noticed a deep contradiction in the way banks sell products.
On the one hand, they offer unique, personalized in-person experiences when you physically go into the bank branch, and on the other, they use dull uninspired lead generation experiences that look like they’ve come straight from the DMV to convert people into customers through online channels.
This week we contemplated an ideal middle ground between the two channels that uses conversational landing pages to make the online buying experience for Credit Cards feel more like the in-person human interactions of the bank branch.
In our experience, using this approach can help boost conversion rates by 2-3x and sustainably increase the amount of revenue that banks can generate through online channels. Here’s the full story.