The purpose of this discussion isn’t to excuse mediocre engagement or retention, but rather, to have an honest discussion of what most companies are seeing in the market. The author posits that will help us plan better, give us more options for our Plan B, versus being total newbs on the issue.
This essay breaks down a few different metrics and the uphill slog we all face as consumer-focused entrepreneurs:
1) Signup rates
2) Retention and frequency
3) Social graph density
It’s worth mentioning that every product is different. Mobile apps often have better engagement metrics, but have lower upfront conversion rates. SEO products have the lowest signup rates. But the intention of this essay is to add to the discussion for the kinds of social apps being built right now – social consumer products on web and mobile – and give everyone a baseline for discussion.