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By developing research-based buyer personas, you can create effective, highly targeted marketing campaigns. Each piece of communication ties back to your buyer personas so that every message addresses relevant pain points and positions your software as a viable solution.

  • ET

    Everette Taylor

    over 5 years ago #

    Thanks for submitting the article Trevor but can you review the guidelines and change your gravatar.

    "When uploading a profile picture, please do not use any logos or other self-promotional images."

    Thanks!

  • TH

    Trevor Hatfield

    over 5 years ago #

    No problem, this is now changed.

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