One of Dave Gerhardt's responsibilities as the first marketing hire at Drift was to start building the brand.
Unlike a lot of companies in the SaaS space, we weren’t all that worried about the immediate ROI of our marketing tactics. We took a bet on brand because we believed that in the long run, we’d benefit more from telling an authentic and consistent story than all the one-off marketing growth hacks combined.
Beyond that, we had another good reason for going against the grain. Read more to find out why: https://www.drift.com/blog/bet-on-brand/
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