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The team at CloudPeeps shares how being genuine has built them better relationships and helped them raise money. They walk you through some key things you can start doing in your own company to be more genuine. I was really touched by how honestly this piece addresses the difficulty of "authenticity" (we throw that word around a lot) while raising capital, running a company, and building customer relationships.

  • SB

    Shannon Byrne

    over 4 years ago #

    Thanks so much for posting this, Carrie! I would love to hear anyone else's thoughts on being genuine in business.

    • CJ

      Carrie Jones

      over 4 years ago #

      I don't know if you read this yet, but I was like almost in tears with how perfectly put everything is: https://medium.com/@stewart/we-dont-sell-saddles-here-4c59524d650d. I'm emotional, what can I say.

      • AC

        Aurelie Chazal

        over 4 years ago #

        I just bookmarked the article as well and can't wait to take time to read it. Partly because you mentioned you were almost in tears and, being a highly emotional person too, I can't wait to have tears in my eyes thinking "that's beautiful".

      • SB

        Shannon Byrne

        over 4 years ago #

        aaannnddd this is why Slack is Slack. I pocketed to read the whole thing later, but what a great piece of writing. Something ever leader should send to their team.

  • AS

    Anand Srinivasan

    over 4 years ago #

    Agree with this. I would expand on this to also say be transparent about things like your company size to your customers. A number of my early customers knew I was a one man team, I used to write to them from my gmail ID - I am not sure if I'd be called 'unprofessional' but it is not frowned upon in my industry and being honest about the issues you are trying to solve and your future plans will help the customer empathize and give you a longer rope in case things turn south.

    • CJ

      Carrie Jones

      over 4 years ago #

      I totally agree with this. A lot of one-woman or one-man shows will call themselves "we", which I always find weird. Just be honest!

  • ME

    Michael Eckstein

    over 4 years ago #

    Enjoyed this - thanks for posting. There's always pressure to push the boundaries when you have aggressive growth targets, especially as it's so competitive for headspace out there. I think if you look at the most successful startups (and businesses in general) you'll find a common thread of authenticity. Backing their product. Being good people!

    • CJ

      Carrie Jones

      over 4 years ago #

      Absolutely. I think Buffer tends to be held up as the paragon of this authenticity movement, as they well should be.

      • SB

        Shannon Byrne

        over 4 years ago #

        Definitely! That's a great point. Its important to stand out in today's cluttered environment. What's a better way to do that than to be your own unique self?

  • CS

    Charity Stebbins

    over 4 years ago #

    It's definitely an interesting dance. I think businesses ultimately should be genuine, but they also always have to be a bit withholding. There's a balance there. You try to be transparent, but at the same time try to protect proprietary information from your competitors (we're in a fiercely competitive space) and try not to alienate customers and prospects. And there's nothing wrong with a little aspirational spin :) Still, totally agree that in general, most of us have a long way to go in getting more real with our customers.

  • AF

    Aaron Forman

    over 4 years ago #

    One companies approach to building those genuine relationships while growing- "How Invision Used Intercom to Scale Authenticity" http://blog.intercom.io/invision-intercom-lifecycle-marketing/

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