In the growing phase of conversational dilemma, understanding and acknowledging the fact that ‘customer engagement’ is replacing marketing and ‘engaging conversations’ are becoming the biggest assets for sales, businesses are finding it hard to decode customer engagement strategies that work for them.
We are in an age of empathy, engagement, and meaningful interactions. It wouldn’t be an exaggeration to say that “good customer engagement is the building block of your business”. And on the contrary, “bad customer engagement is possibly killing your business!”
We most certainly know that companies like Uber, Google, Amazon and Airbnb have been acing customer engagement for quite some time. Have you ever wondered why customers love them, how different their customer engagement strategy is, or even, what’s their story?
If you’re struggling to scale your customer engagement plan, it’s high time you take a step back and truly deep delve into what the big brands have been doing. Be inspired by their story and learn from their mistakes. We’ve curated our learnings from some of our favorite brands like Uber, Google, and other tech giants on customer engagement.
Read along and tell us what you think. :)
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