In the summer of 2016, Michelle Urban helped Layer‚ a business conversation platform‚ launch an inbound campaign that blew up on Product Hunt and social media, driving 3,500 leads in 30 days for our sales team. At the time, it was an increase of 2,000% over our previous lead-generation efforts. Sounds awesome, right? Well, let me tell you what really happened during this campaign‚ the good, the bad, and the ugly.
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