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A step by step explanation of why experiments should not be run for more than 2 weeks in 90% of cases. The article uses visualisation and scenarios to try to explain the importance of this 2-week limit on a year of work.
Can't argue with any of this.
Loved the calendar visualization - really puts in perspective the sense of urgency you should have with testing.
Great post David. Upvoted. Love the work you guys are doing at GrowthTribe. 👊
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