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Designers use visual cues to attempt to guide users in particular direction on a web page. Maybe you want a user to continue scroll, or to look at a value proposition, so you add a visual cue to subtly guide them there. However, when you consider the vast amount of different kinds of visual cues that are available, things become complicated. You could use arrows, lines, photos of people, borders, pointing fingers, bright banners, exclamation points, check marks… The list goes on. Which brings us to the real question: Are some visual cues more effective than others? This ConversionXL Institute study explores that question.

  • RF

    Ryan Farley

    over 3 years ago #

    Love this research CXL is doing. Always great to read stuff that's truly original, not just rehashed or slightly better. Great work Peep / Alex / Shanelle!

  • AB

    Alex Birkett

    over 3 years ago #

    We thought that human faces would direct the most attention on the interface; turns out that wasn't true. Hand drawn arrows were significantly the most effective.

    Has anyone here tested visual cues? How did it turn out?

  • DF

    David Firester

    over 3 years ago #

    This article was an awesome read thanks for sharing this Mark. The hand-drawn directional objects information for guiding user attention was very interesting.

  • SC

    Sarah Calpy

    over 3 years ago #

    I wish conversion rates were a metric of interest as well. Great results write-up though, thanks for this effort!

  • JB

    Jenna Brandon

    about 3 years ago #

    Thanks for such a detailed research. The power of visual aids is truthfully awesome. It helps to navigate the customer, particularly while choosing among the pricing plans.

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