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When designing the landing page for ConversionXL Institute, we conducted an experiment regarding our explainer video. We wanted to find out how “trustworthy” and “attractive” different voices were perceived. In this ConversionXL Institute study, we tested four different voices, which differed by gender and whether they were professional voice actors or not. Question is, did it make a different in how people perceived our video content? Yes, and the results were somewhat surprising.

  • DS

    Danavir Sarria

    over 3 years ago #

    I'm not too surprised, but still great nonetheless!

  • SM

    Shanelle Mullin

    over 3 years ago #

    I've done a bit of work with explainer videos, so I found this study particularly interesting. It's surprising how much of a difference voice can make. Definitely something to consider before hiring just anyone.

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