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One of the most frequent questions we consistently get from UX and customer success teams trying to improve their SaaS onboarding experience is:

Which software companies have the best user onboarding experiences? Who can we turn to for some inspiration when it comes to providing a delightful user onboarding experience?

The answer isn’t always so straightforward.

When it comes to onboarding a new user, then the experience must be obsessively aligned with providing that first moment of value. Or as we call it, the ‘Aha!’.

Problem is, every SaaS is unique in that sense. For example, it’s so much easier to show value for an app like Slack as opposed to an enterprise software that requires a bunch of integrations to see any value from.

Nonetheless, we have studied several fast-growing SaaS products to give you the inspiration to nail that vital initial user onboarding experience.