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As mobile user acquisition costs skyrocket, push notifications are becoming a key strategy to keep your users engaged past the install. However, choosing a push notification tool can be a job of its own.

In this blog post, we provide a framework for evaluating push notification tools, cover the top players in the market, and discuss which tools are best for you based on your role, company size, and objective.

Read on to learn more about how Urban Airship, Parse, Kahuna, Outbound, Appboy, Leanplum, Localytics, and Mixpanel stack up.

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