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It’s said that a picture is worth a thousand words, but too often, we use them as nothing more than a design element on our sales pages. When used poorly, images work against us, but when used correctly, they can do things in our customers’ minds that our copywriting cannot. In the next 10 minutes, we’re going to look at why images are so important and review 6 case studies that demonstrate how images can make or break our conversion rates.

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