Guess what? Where you share your content and where your visitors share your content are two totally different places. Did you know you’re twice as likely to share something to Pinterest on desktop rather than mobile? Or how about that feeling when you realize people really don’t share your content to LinkedIn? I didn’t, either. But then I analyzed 200,000,000 social shares from our Share app and came to a surprising revelation: The social sharing best practices you’ve heard aren’t actually best practices. I'll show you what we really found when we analyzed shares from 2015 and 2016, broke them down by shares from desktop and mobile AND compared the trends between the years. It's completely different from what you would expect (Hint: WhatsApp should be on your radar).