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Guess what? Where you share your content and where your visitors share your content are two totally different places. Did you know you’re twice as likely to share something to Pinterest on desktop rather than mobile? Or how about that feeling when you realize people really don’t share your content to LinkedIn? I didn’t, either. But then I analyzed 200,000,000 social shares from our Share app and came to a surprising revelation: The social sharing best practices you’ve heard aren’t actually best practices. I'll show you what we really found when we analyzed shares from 2015 and 2016, broke them down by shares from desktop and mobile AND compared the trends between the years. It's completely different from what you would expect (Hint: WhatsApp should be on your radar).

  • WH

    Wilson Hung

    about 4 years ago #

    wow! packed with some valuable insights, I really like how you used "May" as the benchmark because it had the least amount of holidays

  • ES

    Edward Stephens

    about 4 years ago #

    Very interesting it cites whatsapp and the world of dark referral. This is undoubtedly huge.

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    Saurav Kumar

    about 4 years ago #

    Hi Wilson,

    The data you provided of Marketing Sumo are Unbelievable. It is amazing to see in such a less period of time the traffic in your website increased multiple times.
    Yeah it is must to have a proper marketing strategy to expand any business. The best is to follow the one who have succeeded in it. That’s why I am following you?
    The first thing they tell you when you enrol into any marketing program is Ideation or setting up a Goal. The next thing is brainstorming in which you define the activities which you'll carry out in reaching the objective.
    The detail route that you wrote to reach the subscribers is innovative. It is well Evaluated and planned I must say.
    Thanks for your worth tips.

    With regards,

  • DF

    David Firester

    about 4 years ago #

    This is very interesting. Learned a lot. Never really even considered using May as a benchmark. Well written.

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    Nibha Chaudhuri

    about 4 years ago #

    Impressive post Sean! I'm surprised to see Pinterest on the rise. I wasn't aware of how big a network it had become for content marketing. You've said that the best time to publish is Sunday so that you can ride the share wave, but what about apps that schedule your posts for you? I've used this app (DrumUp) and it has an automated scheduling feature for my posts for the time of optimum engagement as per its analysis. Is that more trustworthy or should I schedule posts to be posted Monday through Wednesday (riding the share wave)?

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    Fredric Faine

    almost 4 years ago #

    Interesting. This article taught me much. Thank you for sharing.