Leave a comment

Early in the life of your company, there’s one question you have to keep answering: Do you continue what you’re doing, or do you pivot? The only time you should “pivot” is when you learn something so significant about your product, customer, or problem, that you have to make a substantive change to your business.

Here are the three different types of pivots, with examples illustrating what a successful pivot looks like in each category.

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.