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Message matching helps signify to visitors that they've come to the right place and reinforces key points you're trying to make. Find a complete overview on how to avoid making mistakes at critical points where you could potentially lose your audience.

  • SE

    Sean Ellis

    about 2 months ago #

    Great article @johnathandane ! Message matching is super powerful but important for it to be fully thought through. I think it really comes down to customer empathy and thinking through all scenarios.

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