You founded a software development company and it’s been going pretty good. Now you’re thinking about the next step – building your own SaaS. You’re one of many, and it’s probably because you wish to scale your software company, increase cash-flow or simply prove to customers that you have insane dev skills. Or… you just need a new challenge, right? Are you sure it’s the right time to take up that challenge? Are you sure you have all that you need to succeed? Product and service sales are different systems. One of the biggest myths that I hear all the time is that selling SaaS products is much easier than selling software dev services.