Nearly every business leader (99% according to an HBR study) recognizes the need to build a data driven organization. However, so many struggle to use data for a variety of reasons, a big one of them being that data exists in all sorts of places. This is especially the case with startups, who use a number of out of the box tools that don’t connect to each other, and that only offer so much granularity and flexibility. The solution? A data warehouse.