We all know we have to write content. And run ads to stay top of mind. But there lies a problem. Everyone's doing it. So what do you turn to if your ads are just part of the noise and blogging isn't paying off yet? Of course, designing and running ads is an art by itself. One you should master. In the same kind of fashion, value creation and storytelling should be inherent to your marketing strategy. But to really stand out and effectively drive short-term ROI, you should take a look at this thing called side project marketing: scratching a direct itch of your target audience by creating a tool to solve it for them. One-time effort, eternal lead magnet. Read why and how to do it.