Jim Goetz, partner at Sequoia Capital, recently claimed that there were zero marketing efforts behind WhatsApp's 19-billion-dollar acquisition by Facebook.
Cezary Pietrzak explains why this 'zero marketing' myth ins't true by addressing on the following topics:
- The Definition of Marketing
- The Role Marketing Played in WhatsApp's Success
- The Marketing WhatsApp Did Not Do
- The Threats WhatsApp Faces by Continuing to Ignore Marketing