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Jim Goetz, partner at Sequoia Capital, recently claimed that there were zero marketing efforts behind WhatsApp's 19-billion-dollar acquisition by Facebook. Cezary Pietrzak explains why this 'zero marketing' myth ins't true by addressing on the following topics:
  • The Definition of Marketing
  • The Role Marketing Played in WhatsApp's Success
  • The Marketing WhatsApp Did Not Do
  • The Threats WhatsApp Faces by Continuing to Ignore Marketing
  • DL

    Dylan La Com

    over 6 years ago #

    Really great read Cezary. Though they may not have hired a marketer, I think Whatsapp is a good example of a company that has engrained growth into it's culture. These things don't happen by mistake or luck.

  • MM

    Michael Markarian

    over 6 years ago #

    Every great company has a great marketing strategy, though more and more of that marketing is not "paid". Here lies the distinction, IMHO. Marketing will never go away, but the traditional (ie. interruption) way of connecting with consumers will.

    • CP

      Cezary Pietrzak

      over 6 years ago #

      Agreed. I believe that great marketing is intricately tied to the product. It informs what featues should be built, how people are using them and what they may want in the future.

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