By now, everyone must be aware of the latest update rolled out by Google. Google launched the BERT update with a motive to increase the quality of search. It was said to be one of the most significant Google updates of the year. Ever since the launch of this update, the SEO world has been polarized.
BERT is Google's latest algorithm update that is more focussed on interpreting the intent of search queries better. Instead of looking at the user's query word by word, BERT lets Google understand the entire phrase better to give the searcher more accurate results.
This update is a big step ahead in Google's quest to understand how humans are thinking.
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