Sure, you can collect information at scale, but by knowing what to look for, you can also gain insights that customers don’t even realize about themselves – let alone tell you in traditional research interviews. By periodically hunting for the right patterns and anomalies, you can essentially create a bottomless mine of opportunities for your brand to retain customers. Based on how they already interact with your business and products, you can create a customized set of best practices to optimize your product and brand touchpoints, keeping people happy and loyal. Not sure how to go about that process? Here are a few customer data buckets to examine, along with notes on how they can help you design a best-in-class customer retention strategy.