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A couple months ago, the Kissmetrics blog suddenly disappeared.

Any time you clicked on one of their results in Google or any other place that pointed to their site, it would redirect you straight to Neil Patel’s site.

There was no formal announcement of the news ahead of time – just some commentary on twitter.

(Kissmetrics has since confirmed the sale to Neil on their twitter account)

My friend and peer John-Henry Scherck had some interesting thoughts on the whole thing, so I asked him to come on for an episode of Demand Gen Chat to dive deeper on what B2B companies can learn by looking at what happened to the Kissmetrics blog.