A couple months ago, the Kissmetrics blog suddenly disappeared.
Any time you clicked on one of their results in Google or any other place that pointed to their site, it would redirect you straight to Neil Patel’s site.
There was no formal announcement of the news ahead of time – just some commentary on twitter.
(Kissmetrics has since confirmed the sale to Neil on their twitter account)
My friend and peer John-Henry Scherck had some interesting thoughts on the whole thing, so I asked him to come on for an episode of Demand Gen Chat to dive deeper on what B2B companies can learn by looking at what happened to the Kissmetrics blog.
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John-Henry Scherck
Thanks so much for having me on @emilshour - was a pleasure to come by and chat with you.
Emil Shour
That was a fun one! My gut tells me we'll be doing Round 2 soon enough ;)
Aaron Zakowski
You guys can count me in as the 7th B2B marketer here in LA. Would love to connect some time.
Eddie Peter
Keep Exploring Secrets of the digital marketing world :)
Nicolas Vandenberghe
Very insightful; loved the part about traffic as the wrong metric and why
Matt Harney @ Appealie
Nice find.
Very interesting data point on valuing a library of content these days.
- Matt
Adam Jiwan
Excellent stuff here! Thanks for sharing.
Chintan Zalani
Great read, again, Emil. This line: "if we’re not at every step of the conversation, we’re going to get left out and we’re going to go a third party and start looking at different reviews." And the Ahrefs example were the highlights.
Emil Shour
That's are good takeaways from @jhtscherck
Tad Chef
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