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We teamed up with our friends over at Mattermark to analyze the websites of the 50 fastest growing B2B companies with one thing in mind:

What can we learn from their go-to-market strategies?

Do these companies do things in a way that matches how people actually want to interact with a business today?

We found things like:
- What percentage of these companies still use gated content
- How many companies let customers message them (vs. fill out forms)
- How many companies show real faces (human!)
- How many offer free vs freemium vs trial
- Only 20 out of the top 50 companies actually make their pricing public

The link in this post is to the full report -- 100% free an un-gated. So don't worry, a sales rep won't call you after :)

  • AA

    Anuj Adhiya

    about 3 years ago #

    Well done study.

    One minor nitpick with the experience of actually getting the report which only hit me BECAUSE the content was ungated (and I only nitpick on folks I give a damn about).

    When clicking on the CTA to get the report I got taken to this http://go.drift.com/drift-mattermark-b2b-report

    This page added no value to me because everything I needed to know- including the SlideShare was already on the previous page.
    It just added one more click for no reason (I suspect this page is a common marketing page for the Mattermark folks to point to vs the Drift blog post)

    Knowing Drift and how you'll do business I knew that when you said the content was ungated it truly was.
    Made me wonder if someone who's not as familiar with you would be filled with a little bit of doubt when clicking on a CTA that says "Click here to download the report" and doesn't actually get the report.

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