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Growth-hacking guru Sujan Patel tells it like it is and shows how it's done in this thorough review and how-to of the best content marketing strategies for 2018.
Wow, that HubWorks example is awesome. Great use of ABM for co-marketing purposes.
This is so true! The days of "publishing content regularly and that's it" are long over--and we as marketers need to be strategic about how we leverage and distribute content after hitting the publish button.
Our CMO at Uberflip actually recently published an article about this shortsighted and outdated view of content marketing too: https://www.demandgenreport.com/features/demanding-views/attention-marketers-your-content-marketing-strategy-is-shortsighted
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