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Drip marketing has been around a long time in various channels, but it gets messy when it comes to email. You’ll hear these terms used interchangeably — drip emails, automated emails, triggered emails, lifecycle emails, behavioral emails, autoresponders — causing confusion and misunderstanding. We wanted to shed some light on what modern-day, sophisticated drip emails do and how to put them to work for you.

  • PV

    Philip Verghese Ariel

    over 4 years ago #

    Hi Janet,
    It's indeed a joy to be here today,
    An informative post with very useful tips, a wonderful reminder too!
    I like the intro: "Marketing is like gardening or farming. Whether it’s leads, new users, or paying customers — your job is to nurture newbies to develop into great big fans. Your job is to cultivate."
    It really talks volume. Yes, we need to give more care and need to tenderly handle it to get the real results out of it.
    Thanks for sharing this informative post.

  • RT

    Roman Temkin

    over 4 years ago #

    Great tips