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Study that pulls in data from BuzzSumo and SimilarWeb API to show success trends within top business blogs. Really interesting read for anyone looking to grow their blog.
We pulled all this data from SimilarWeb and BuzzSumo. Two of the things I found interesting about the results were:
1. The amount of traffic blogs get from social media is pretty small. In general about 7% of a blogs traffic comes from social. If you assume that some blogs are promoting content via paid social, this is extremely low.
2. The difference in the amount of content published by the top blogs in comparison to the good blogs is pretty massive. Content volume is such a big part of what makes a blog successful at the moment.
Thanks, Kieran. Loving all this data!
I actually think these kind of 'data' posts do more bad than good. What makes a good blog has nothing to do with how many social media shares they do, what channels they share their content on, or what kind of blog post formats there are. Also, frequency of posting doesn't matter. These are all just vanity metrics.
It starts with creating compelling content that's unique and that provides value. Then it's about finding the right channels to grow your blog.
Lots of interesting data in this. Great post. Definitely worth checking out.
Great share! Glad to see that we aren't the only ones only getting +/- 5-7% of traffic from social media. Just goes to show you how much email is still alive.
The study findings also demonstrate why the vast majority of company blogs fail to publish meaningful and insightful content -- and that SEO skills (not social media ranking) are very important.
Wow, search is much bigger than I thought. I always thought newsletter subscribers is what really makes a successful business blog and they would form a majority of the traffic. This is very different from conventional wisdom.
Love these posts full of data to back their claims. Well done Hubspot!
Awesome stuff thanks for sharing!
Social media tools that will drive traffic back to your website.
Great study, with a lot of interesting information. I was a bit surprised with how much traffic comes from social media as I thought it would definitely be higher.
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