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In today’s world of big data and hyper-targeted marketing campaigns, most B2B marketers believe the more personalized your message, the better your results.

Recent research from Corporate Visions backs this up. 58% of B2B marketers believed the highest effort personalization method is the most effective approach, based on a recent survey.

This means marketers are spending countless hours researching every detail about their prospects—everything from industry trends to company challenges to what they ate for lunch.

But is all that personalization truly necessary?

And, more importantly, is it working?

Their latest study set out to discover the answers. Learn about the study and the results at the link below.