“Everything is marketing.”
It’s an overused business mantra, but for brands on Facebook it’s a very relevant warning.
The content you publish, the interactions you have with your fans, and the actions you take with other Facebook business pages all affect your business.
Meanwhile, Facebook, along with Google and the other major online platforms, are committed to developing better and better experiences for their users.
It’s natural, therefore, that they want content published on their respective platforms to engage valuably and entertain effectively.
In order to sift through all the things being published, the Facebook and Google search algorithms are getting smarter.
If you’re simply creating content in order to fill space, you won’t get very far.
But if you’re creating the right kind of content and then pushing it naturally – organically – you’ll see much better results.
The development of social media and analytics tools mean you can reach more people than ever, more effectively than ever.
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