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Product marketing has been and will always be the holy grail for SaaS businesses. A lot has been said about product marketing in the industry.

We know we are late to the party, but we spent all this time learning, failing, teaching, collaborating, and building the best recipe from our end.

A good product marketing team is like a full course meal. Get your ingredients right, have the right people cooking it, presenting it in the right way, you are all set to ‘wow’ your customers with something wholesome and appreciable.

Let’s look at the recipe of product marketing now, shall we? Here’s our good old 9 step product marketing recipe that will never fail you!

  • MF

    Marius F

    about 1 year ago #

    Love this! Having spent 8+ years in digital/growth marketing I'm now being tempted by more product specific roles. In reality I find myself conducting the same activities and going through the same processes as a product marketer does and so I wonder if the lack of understanding of the role is putting me off. Great article!

    • DM

      Divya Murugesan

      about 1 year ago #

      Thanks for your comment, Marius! Absolutely, I think growth marketing takes a huge chunk of ownership in marketing the product and I can say with 100% confidence that you can consider yourself a product marketer who specializes in growth marketing.

  • RK

    ravi kumar

    about 1 year ago #

    Nice one

  • KL

    Kerrie Lamb

    about 1 year ago #

    It's always a pleasurable experience to find new angels of a subject that interests you.

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