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Have you ever heard the term business development thrown about during meetings and get the feeling that no one actually knows what it means? It seems like everyone is talking about the need for business development or for a business development team, while simultaneously managing to merge it with their sales and marketing departments.

But what is the difference between business development and sales, or “Biz Dev” and marketing? And what does business development mean for your business?

Our handy and comprehensive business development guide aims to answer all your questions about the business development role and what it could mean for your business.

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