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Think about the number of times you’ve stumbled upon information via a podcast, a sponsored ad on your Instagram feed or even a YouTube campaign.

It happens a lot, right?

Clearly, we don’t do business like we used to.

What does this mean for B2B marketers?

It means that B2B marketers need to build impactful B2B marketing strategies that:
>Cut through the noise
>Generate real leads
>Effectively address real customers

How can B2B marketers unlock growth for their companies—aka, do it right?

In my latest post, I dissect the most effective ways to develop and implement a B2B marketing effort in today’s marketplace.

  • DP

    Deepak Pal

    5 months ago #

    Whether its B2C or B2B marketing, you always have to interact with humans. So lets call it H2H (human to human) marketing. The only difference is what kind of humans you are going to interact.
    - A person who is looking for a service / product for his own use
    - A person who is looking for a product / service for his organization's use

    That is my 2 cents on the topic. BTW, its a great post :)

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