Think about it: Would you target swimsuit ads in Australia in July? Or - Would you make a reference from ‘Freaks and Geeks’ to a Gen Zer in your newsletter? Probably not. But how can you know you AREN’T doing these things - or worse? The answer is through customer segmentation. In a few words, audience segmentation is the process of dividing a target audience into subgroups. In more than a few words, read here!