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Angel Investor Jason Calacanis thinks Adam Bain, Twitter’s current President of Global Revenue and Partnerships, is a prime candidate to be Twitter’s CEO and outlines what he should do.

  • ME

    Marc Eglon

    over 4 years ago #

    Thanks for posting this Nichole, I've been thinking about this piece for a few days because I think it raises a higher level (more philosophical?) question about growth.

    Paul Graham argues that the only thing that matters to a startup is growth. And I agree - scaling to a point of traction before the runway expires is fundamental.

    It makes sense for companies that ship product and make money.

    But in the current model of the web where the currency is user attention, it doesn't quite work because it inevitably ends up in selling user data and monetising with ads, which in turn diminishes the user experience and devalues the very product they love (and that the entire model depends upon).

    It's exacerbated by our cultural lust for growth at all costs. Especially where Wall street is involved (as it is for TWTR)

    I think it all hinges on customer success - To me the aim of growth is to delight as many customers as posssible with our porducts. And every product has a natural size when you apply that metric as the goal.

    Twitter epitomises the paradox whereby trying to inflate something beyond its natural size results in breaking the platform for the users who love it.

    At some point, you reach a maxima where the net level of delight doesn't increase by adding users. And passing past the inflection point actually diminishes the level of delight and customers eventually move on to something else.

    I'm not sure what the answer is but I'm sure we can do better.

    We need to understand what we're trying to optimize for. As does Wall Street.

    • JG

      Jim Gray

      over 4 years ago #

      What matters for a startup is survival / liftoff. If you crash at the end of the runway, that's it, you don't accomplish more than that. If you get into the air but are a bit off course, there's at least a chance of fixing it.

      PG etc. often simplify that as "growth is all that matters" because at an early enough stage, it's a good approximation. But if pressed, or under specific divergent circumstances, I assume they'd give less general advice.

      Growth in the right direction and at the right time is good. Unguided growth is just a cancer.

      Not everyone is your customer.

      For example, taking on a ton of free or freemium users for a B2B product...if it helps you get more of your actual customer & works out to a net win, good, but usually bad. If I have to give it away to get users, that's not growth, that's just a vanity metric.

  • JE

    jonah engler

    over 4 years ago #

    Great post, I agree with some of your arguments.

  • DS

    Daria Shualy

    over 4 years ago #

    Great read!

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