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This post is about the importance of Qualitative Conversion Research in the CRO process, learnt the hard way through years of trial and error. It's a step by step guide on how to get started with Qualitative Research, with examples to follow & tools to use. First time posting on Medium and on GrowthHackers :) Excited to know your comments and thoughts! Posting from Singapore - South East Asia, where I help early stage startups with their growth marketing efforts. Thanks! Matteo

  • MM

    martín medina

    over 3 years ago #

    Really enjoyed this writeup Matteo! Couldn't agree more on how important getting feedback from your users is. Surveys and testing are both extremely important and it is such a shame they are so often overlooked.

  • TG

    TJ Gray

    over 3 years ago #

    Thanks Matteo for such an informative article!
    I love the part where you say you only really need about 5 people for the usability test. Statistics professors might shudder at the thought, but in reality you can gain all the insights that you need from just a few observations. Great read and definitely going to try and incorporate qualitative research into my work from now on :blush:.

  • AH

    Ashfaqul Haque

    over 3 years ago #

    It was awesome post .. really liked it ... I found it very informative

  • MS

    Matteo Sutto

    over 3 years ago #

    Glad you enjoyed the article TJ. All credits for the '5 people theory' to Jakob Nielsen :)

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