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Guerric de Ternay, an eCommerce entrepreneur who runs two successful online fashion brands, discusses the big mistake he made when launching his first company, and how the lessons he learned helped set him up for later success.

  • TC

    Tad Chef

    7 months ago #

    Ideally you build an audience before you launch or rather you cater to an existing audience who already expressed demand. Build it and they will come is a high risk strategy.

  • ST

    Sandeep Thakur

    7 months ago #

    This is the nice post.

    key Finding:
    "We all fall in love with our product and business ideas. It’s the passion that will drive your business. But make sure that you have defined a clear proposition. Make sure there’s a reason for your product or service to exist."

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