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I’ve been into marketing for about 10 years and have always been a martech and startup enthusiast. Until recently, my major focus in marketing was always on demand generation, product positioning, content marketing, and so on.

But sitting alongside the customer support reps, and taking up chats and handling support tickets opened up my understanding about the customer in whole new way and helped me become more relevant to my customers.

I learnt how to handle tough conversations, improved my product knowledge, and more importantly was able to segment and personalize customer experience at scale.

With the help of my customer support team, we put the learnings together and build a knowledge repository that we like to call "Customer support learning centre"

Read on to know more what you can get out it and why every marketer needs it.

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