While content is getting better, its reach is decreasing, CAC is increasing (faster than CAC for paid marketing), and competition is skyrocketing.
ProfitWell recently published a study revealing some grim statistics that illustrate these points - compared to 5 years ago, 300% more content is being published per month, posts are almost 100% longer in word count, and shares per post have dropped 90%(!) in the last 2 years.
The textbook symptoms of channel saturation have set in. But how do you adapt when channel saturation takes over?
Lauren Bass, Growth Marketer at Reforge, conducted in-depth user interviews with growth practitioners from top companies like Nest, SurveyMonkey, Affirm, NerdWallet and others to find an answer to this question.