Given the choice, which would you rather read: a list of facts and statistics, or a riveting short story?
Unless you’re that exceptional individual who loves stuffing his head with useless facts, you probably opted for the story. With that in mind, does your marketing email sound more like a textbook?
Are the people opening your message fighting the urge to yawn, or do your messages really grip their attention?
Storytelling is the new darling in email marketing circles.